24 Hours?

January 29, 2025

24 Hour Protection, just use every 12 hours.

Ah, the sweet irony of marketing meeting reality. There it is—a bold, confident claim stamped on the mouthwash bottle: “24-Hour Protection.” Impressive, right? That is, until you glance down and see the instructions that politely remind you to “Use Every 12 Hours.” Wait a minute. So which is it? Am I protected for 24 hours, or are you secretly admitting that by hour 13, my breath will smell like I’ve been chewing on garlic-flavored gym socks? It’s like buying an “all-you-can-eat buffet” only to be told you’re limited to one plate.

This contradiction is peak corporate optimism. The marketing department’s vision was clear: “We’ll promise long-lasting protection!” Meanwhile, the scientists in the back were probably shouting, “But it doesn’t actually last that long!” The result? A bottle that seems to be hedging its bets. It’s like saying, “We believe in you, but just in case, let’s not risk it.” So here I am, swirling minty freshness twice a day, wondering if I’m overdoing it or underestimating just how much morning coffee breath my coworkers can tolerate. Either way, this bottle feels more like a trust exercise than dental hygiene.

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