There it was, plastered on the side of the AM/PM like a beacon of questionable culinary confidence: “Gas Station Burritos—So Nice, You’ll Taste It Twice.” I don’t think the marketing team thought this one through. Sure, they probably meant something like, “So good, you’ll dream about it later,” but let’s be real—when you hear “taste it twice,” your mind doesn’t go to nostalgia. It goes to regret. Specifically, the kind of regret that involves stomach gurgles, frantic searches for public restrooms, and making deals with a higher power.
The irony is almost poetic. Gas station food already comes with a reputation that’s one part convenience, two parts gamble, and this slogan does nothing to improve it. It’s basically a warning disguised as an advertisement, like a fortune cookie that reads, “Proceed with caution.” You have to wonder if the person who approved the sign was in on the joke or just blissfully unaware of how closely they’re flirting with truth in advertising. Either way, one thing’s for sure: that burrito will leave a lasting impression—whether you like it or not.
