There’s something wonderfully ironic about a truck advertising “Quality Sign & Marquee” with a bold “Phone:” printed right on the side—followed by absolutely no phone number. Just a blank space where the digits of professionalism should be, like they ran out of ideas halfway through or figured you’d just telepathically know how to contact them. You’d expect a company that specializes in signs to, you know, finish one. But instead, it’s like they’re giving you a scavenger hunt: Want our number? Figure it out!
The best part is imagining the conversations that sign has started. “Hey, I saw your truck, but you didn’t leave a number. Should I just yell your company name into the wind and hope for the best?” It’s the kind of irony that would make even their competitors chuckle. A company promising high-quality signs can’t even manage their own. Maybe it’s a test—if you’re clever enough to track them down, you deserve their business. Or maybe they’re just waiting for someone to stop them at a red light and offer to finish the job. Either way, it’s marketing genius… unintentionally.
