There it was, a big, bold grocery truck proudly bearing the name Food4Less and an equally enthusiastic slogan: “It’s Fresh or It’s Free.” Now, on paper, this seems like a solid promise—until you consider the underlying message. Are they implying that spoiled food becomes a great deal if it’s free? Because I don’t care how much of a bargain hunter you are, no one wants to unwrap a free, moldy head of lettuce and think, What a steal! Free is tempting, but there’s nothing tempting about questionable meat or yogurt that’s evolved into a science experiment.
The real irony is imagining the thought process of someone who actually wants to take advantage of this deal. “Hmm, this chicken smells like a biohazard, but hey, it’s free!” Meanwhile, the store manager is probably panicking, realizing the slogan is more of a liability than a marketing win. You can almost hear them frantically explaining, “We didn’t mean you should eat it!” But hey, for a store called Food4Less, I guess they’re counting on customers who are willing to gamble a little. Just be sure to pack some antacids—and maybe a lawyer—before you dive into that free, not-so-fresh feast.
