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Apple Watch is Apple’s most personal device ever. With revolutionary new technologies and a pioneering user interface, Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate, Force Touch technology, and the Taptic Engine.

Apple Watch lets you communicate in new ways right from your wrist, by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. It also introduces comprehensive health and fitness apps that can help people lead healthier lives.

An extremely accurate timepiece, Apple Watch is also customizable with 11 watch faces, and the ability to add more information, such as upcoming events, moon phases, or your activity level.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport, and Apple Watch Edition.

Available early 2015 (U.S.)